In the past, search engines would rely on “meta keywords” to determine what a page is about or they just analyze the page content.
Most major search engines such as Google, Bing, and Yahoo do not use meta keywords as a ranking factor.
This is because webmasters and SEO practitioners were previously abusing the meta keywords tag by stuffing it with irrelevant and spammy keywords in order to manipulate search engine rankings.
- See WordStream Article for more details about Meta Keywords
Video by Google about Meta Keywords
Instead, search engines now rely on analyzing the actual content on the page, including the page title, headings, body text, images, and other on-page factors to determine the relevance of a webpage to a user’s search query.
What about using AI tools to create content?
You can do that but make sure that your content falls within the helpful guidelines that Google set up for website owners sharing with consumers.
I would suggest running the content through a AI detector after your AI creates the content. The search engines prefer unique, helpful content …that is new and informative.
Content that is helpful to consumers.
AI Detector Software to Consider to Check Your AI-Generated Content
They tell you if your article is considered HUMAN or AI-Generated. Search engines tend to rank human-generated content higher than non-human content.
- Content at Scale – it is free for the first 2500 characters.
- ZeroGPT – its free so far…there is a price model for large articles
Additionally, search engines also consider off-page factors such as backlinks and social signals to determine a webpage’s authority and relevance.