The ideal length for a domain name is typically between 6 to 14 characters. Shorter domain names are easier to remember, type, and share. They also tend to look cleaner and more professional.
Here are a few guidelines to consider when choosing the length of a domain name:
- Short and Memorable: Aim for brevity and choose a domain name that people can easily recall.
- Avoid Hyphens and Numbers: While you can use hyphens and numbers in domain names, it’s generally better to avoid them as they can make the domain name less user-friendly.
- Brandable: Make it brandable by using words or phrases related to your website’s content or purpose.
- Easy to Spell: Ensure that your domain name is easy to spell. Avoid complex or unusual spellings that might confuse users.
- Keyword Relevant: If possible, include relevant keywords that describe the content or purpose of your website.
- Consider Your Target Audience: Think about your target audience and what would be easiest for them to remember and type.
- Extension Matters: The domain extension (e.g., .com, .net, .org) is also important. In most cases, .com is the preferred choice, but if that’s not available, choose an extension that makes sense for your website.
Naming Your Website Matters
If you are in real estate, add the city name to the domain name. Like Oceansidehomes.com or Oceansiderealestate.com. I would not use my name or team name in the domain.
Ultimately, the most important aspect is that your domain name reflects your website’s identity and purpose while being easy for users to remember and access.
Why? If I were a consumer looking for homes in Oceanside, having the name Oceanside in the domain name is more likely to be clicked. And, search engines think that you cover that city with the name in a domain name.
I’ve tested on BalboaIslandhouses.com. I get traffic in the search engines from the name Balboa Island.